We use Google Analytics to track the use of the website using their cookies.
As this campaign runs both globally and within the European Union, we have adopted using the following cookies:
A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit).
__utmb Cookie & __utmc Cookie
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the _utmz Cookie also registers, what keyword generated the visit plus geolocation data.
This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tells us about traffic and helps with conversion information such as what source / medium / keyword to attribute for a Goal Conversion (in this case an appointment download).
Google __utmv Cookie lasts "forever". It is a persistent cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.
With whom do we share your personal data?
We work with third-party service providers who help us to collect and process information and/or who provide other services such as technical support or data hosting. These service providers may have access to your personal data in order to provide the services.
- Havas Life Medicom is the main Data Processors managing the campaign
- Havas Kings Cross will hold all anonymized data relating to the appointment guide download
- Mailchimp will be the third-party mail platform providers
All information collected and managed will be done so on behalf of Galderma.
How long do we store your personal data?
We intend to store your data for length of the duration of the campaign – approximately 16 months end-to-end. However, you will be contacted after the first 12 months to see if you still want to receive information from us. And you can opt out of this process at any time. Upon request, your data will be deleted.
What are your rights regarding your personal data?
You are entitled at any time to access your personal data that we have. To the extent legally permissible, you can request that your data be deleted, that errors be corrected or that processing of your personal data be restricted. You can also object to our processing your personal data.
If you would like to exercise your rights, please contact us as described in the section “How to contact us” below. Please note that applicable laws may prevent us from complying with requests to delete safety information or to restrict our processing of it.
You are entitled to lodge a complaint with the supervisory authority.